
In 2021, the Pantone company presented its Very Peri color that mixes blue with an infusion of red to give it an energetic touch. Very Peri will be a trend all this year 2022 and will be used in product design and decoration of environments. In addition, it will become the favorite of brands and “influencers” to position products with a fresh and renewed vision.
Vary Peri is the first color made from scratch, as Pantone colors have always been built from a pre-existing base. The company looks to the future with proposals that renew industries. As expressed by Pantone “We need to create a new color because we have a new vision of the world.”
They define Very Peri as: “It is, literally, the most cheerful and warmest of all the blue tones,” he added when describing the tone. They define Very Peri as: “It is, literally, the most cheerful and warmest of all the blue tones,” he added when describing the tone.
The color blue symbolizes the future and red is the energetic tone that brings novelty and impact. According to Pantone Director Laurie Pressman “It is curiosity that is helping people get through these difficult times. What we would call courageous creativity.”
Just as people had to find solutions to face everything that the pandemic forced to change, Pantone presented us with a color that seeks the same approach of transformation and empowerment of people.
It is also a color that symbolizes the great changes that will take place this year at the political and gender level. In today’s world, changes in the law are increasingly demanded that allow the inclusion of new ideals around gender, family building and education. Despite the fact that many countries have already renewed their laws to provide opportunities for minorities in social and educational terms, more actions are still needed to create just and equitable societies.
Every year Pantone surprises us with a color that stands out for its aesthetics and definition built on social phenomena and the changes that generate impact. One of those that most won the admiration of the whole world was the Living Coral color in its 2019 edition, “It is a mixture of oranges and pinks that result in a color very close to salmon, which invites the care of the oceans and shows the changes that humanity has had with the inclusion of technology ”.
Today there are many uses of color in all industries since each one keeps a meaning within a communication system and cultural definition. Thus, with the inclusion of new colors we have more opportunities to renew the way we use it.
Very Peri comes to stay with a new vision of color that mixes tranquility with an energetic touch, which encompasses creativity, challenges and the ability to undertake. We leave you some uses of this color in the design of products and decoration. Dare to use it and renew your vision!
Source: CNN In Spanish